HighLevel pricing comes down to three published plans and a set of usage charges. As of November 2026, the official HighLevel pricing page lists Starter at $97/Month, Unlimited at $297/Month and Founder at $497/Month, with a 14-day free trial on every plan. The plan fee is only part of the bill, though: phone, SMS, email and some AI features are charged by usage on top.
This guide walks through each plan, the usage costs most people miss, the optional add-ons, and a simple way to pick the right tier for a small business or an agency. HighLevel (often searched as GoHighLevel) is an all-in-one CRM and marketing platform, so the right plan depends mostly on how many businesses you need to run inside it.
HighLevel Pricing at a Glance (November 2026)
Here is what the pricing page showed on November 3, 2026. The page also shows yearly billing next to each monthly price. Prices change; check the official pricing page.
| Plan | Monthly | Yearly | Key limits shown on the pricing page |
|---|---|---|---|
| Starter | $97/Month | $970/Year | 3 sub-accounts, unlimited contacts, unlimited users, 24/7 support, all core features |
| Unlimited | $297/Month | $2970/Year | Everything in Starter plus unlimited sub-accounts, rebill phone and email (no markup), basic API access |
| Founder | $497/Month | $4970/Year | Everything in Unlimited plus the Founder feature set, rebilling with markup, Founders Club and HL Partner Network access |
| Enterprise | Custom | Custom | Custom plan for high-volume businesses and agencies; talk to HighLevel’s enterprise team |
HighLevel’s pricing FAQ also states that plans are month-to-month with no long-term contract, and that you can upgrade, downgrade or cancel from your dashboard. Every plan includes unlimited contacts and unlimited users, according to the pricing page.
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What Each HighLevel Plan Includes
Starter ($97/Month)
Starter is built for a single business or a solo marketer. It includes up to 3 sub-accounts (a sub-account is one business’s workspace), unlimited contacts and users, and the core features: CRM and pipelines, website and funnel builder, email and SMS marketing, booking calendars, forms and surveys, workflow automation, social media planning, reputation management, payments and invoicing, the mobile app, courses and communities.
So for most local businesses that only need one workspace, Starter is the natural entry point.
Unlimited ($297/Month)
Unlimited removes the sub-account cap. That matters for agencies that manage many clients, because each client usually gets its own sub-account. It also adds basic API access and lets you rebill phone and email usage to clients at cost (no markup).
Founder ($497/Month)
Founder is HighLevel’s top published plan. It also adds rebilling with markup, which is what agencies use to resell HighLevel under their own brand. If reselling software is your plan, read the official SaaS mode setup article before choosing.
Enterprise (custom)
Enterprise, however, gets a custom quote from HighLevel’s team. The pricing page lists a dedicated customer success manager, custom development options, quarterly business reviews, and the white label mobile app and HIPAA compliance included in the purchase.
Usage-Based Costs: The Part of HighLevel Pricing Most People Miss
The plan price covers the software. Messages, calls and some AI features are billed from a prepaid balance that HighLevel calls the Agency Wallet. According to the HighLevel Pricing Guide, when the wallet drops below your minimum balance, HighLevel recharges it from the card on file.
- Phone and SMS: HighLevel’s phone system is available on all plans. The pricing guide says its rates match Twilio’s and vary by country and product, so check the LC Phone pricing article for current US numbers.
- Email: the pricing guide lists email usage at $0.675 per 1,000 emails across all plans (as of November 2026).
- AI: AI Assistants are included for agency users on all plans, subject to fair use. AI Agents such as Conversation AI and Voice AI are paid, either pay-per-use or through an AI Employee plan.
- Rebilling: rebilling usage to clients without markup is available on the $297 and $497 plans; rebilling with markup is only on the $497 plan.
So a business that sends few texts and emails will pay little on top of the plan. However, a business that runs large SMS campaigns or AI voice agents should budget for usage separately and watch the wallet history in Settings.
Optional Add-Ons and Their Prices
These add-ons were listed on the pricing page on November 3, 2026. Also, you only pay for the ones you switch on. Prices change; check the official pricing page.
| Add-on | Price shown (November 2026) |
|---|---|
| AI Employee Unlimited Plan | $97/month per sub-account |
| AI Employee Growth Plan | $50/month per sub-account |
| Branded Client Portal App | $49/month per sub-account |
| Dedicated email IPs | $59/month per IP |
| HIPAA compliance | $297/month |
| Online listings management | $30/month per sub-account |
| Premium prospecting tool | $29/month per sub-account |
| Premium support | $500/month |
| SEO (powered by Search Atlas) | $79/month per sub-account |
| WhatsApp integration | $10/month per sub-account |
| White label mobile app | $497/month |
| WordPress hosting | Starts at $10/month per site |
The pricing guide also mentions an AI Employee Starter Plan at $20/month per location that is only available on the Founder plan.
Which HighLevel Plan Should You Pick?
- One local business (a dental office, a roofer, a med spa): start with Starter. Three sub-accounts is more than enough, and you can upgrade later.
- A new agency with a handful of clients: Starter works until you pass three client accounts; after that, Unlimited is the practical choice.
- A growing agency that wants to pass messaging costs to clients: Unlimited, because it adds unlimited sub-accounts and rebilling at cost.
- An agency that wants to resell HighLevel as its own software: Founder, because markup on rebilling and the SaaS features sit on that tier.
If you are still comparing HighLevel to other platforms, our HighLevel review and GHL vs HubSpot comparison cover strengths and trade-offs in more depth.
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How to Keep Your HighLevel Bill Predictable
- Set a sensible minimum wallet balance and recharge amount so you are not surprised by frequent top-ups.
- Review charges by sub-account under Agency View > Settings > Billing, which the pricing guide says breaks costs down per client.
- Turn on add-ons only when a client actually needs them.
- Then use the yearly option only after the trial confirms the plan fits; the pricing page shows yearly prices equal to ten months of the monthly price.
- Automate follow-up carefully so you do not send messages nobody needs. Our article on how much time HighLevel automation can save shows where automation pays off.
Related guides
- What Is HighLevel? What It Does and Who It Fits (2026)
- HighLevel SaaS Mode Explained: How It Works and Who It Fits
- Systeme.io Review 2026: Features, Pricing, Pros, and Cons
HighLevel Pricing FAQ
How much does HighLevel cost per month?
As of November 2026, the official pricing page lists Starter at $97/Month, Unlimited at $297/Month and Founder at $497/Month, plus usage charges for phone, SMS, email and some AI features. Enterprise pricing is custom.
Is HighLevel expensive?
It depends on what it replaces. HighLevel bundles a CRM, funnels, email, SMS, calendars and reviews in one plan, so a business already paying for several separate tools may find the total similar or lower. However, a business that only needs a basic CRM may find cheaper single-purpose tools.
Does HighLevel have a free trial?
Yes. The pricing page offers a 14-day free trial on any plan, with full access to the features of the chosen tier.
Can I cancel HighLevel at any time?
HighLevel’s FAQ says plans are month-to-month with no long-term contracts, and you can upgrade, downgrade or cancel from your dashboard.
What is better than HighLevel?
“Better” depends on the job. For example, funnel-first sellers often look at ClickFunnels or Systeme.io, and sales teams often look at HubSpot or Pipedrive. Compare the features you will actually use, not the longest feature list.
Get Help Choosing and Setting Up Your Plan
Not sure which tier fits, or how to set up pipelines and automations once you sign up? ScaleMyClick sets up CRMs and AI automation for small businesses. Get a free marketing audit and we will show you where a platform like HighLevel fits in your marketing.
