Omnisend pricing in 2026 starts with a free plan (500 emails a month, 250 contacts), then Standard at $16/month and Pro at $59/month for the smallest list sizes, as of November 2026. SMS is pay-as-you-go on Pro, starting at $0.007 per message. Prices rise with your contact count, and a current offer takes 30% off when you pay 3 months up front. So check the official Omnisend pricing page for the price at your list size.
This guide explains every Omnisend plan, how contacts and email limits work, what SMS really costs, and how to pick the right plan for an online store.
Omnisend Pricing Plans at a Glance
These are the plans and prices shown on Omnisend’s pricing page on November 3, 2026 (USD, list size set to 251–500 contacts):
| Plan | Price | Emails | Contacts | Other |
|---|---|---|---|---|
| Free | $0/month | 500 emails/month | 250 contacts | 500 web push notifications; no credit card required |
| Standard | $16/month ($48 for 3 months; $33.60 with the 30% upfront offer) | 6,000 emails/month (12x list) | 500 contacts | Unlimited web push; Omnisend Agent |
| Pro | $59/month ($177 for 3 months; $123.90 with the 30% upfront offer) | Unlimited emails | 2,500 contacts | SMS from $0.007/SMS; Omnisend Agent Pro; unlimited web push |
With the upfront offer, the page shows Standard at $11.20/month and Pro at $41.30/month for the first 3 months, after which you are billed monthly at the regular price. Offers change; prices change too.
Omnisend Plans Explained
Free plan
Omnisend’s FAQ says the Free plan lets you use all Omnisend features for an unlimited time, with up to 500 emails a month and 250 contacts. That includes email campaigns, signup forms, automations and segmentation. It is a real option for a brand-new store that wants to set up welcome and abandoned-cart flows before paying.
Standard plan
Standard suits stores focused on email. For example, at the smallest list size it costs $16/month and allows 6,000 emails a month for 500 contacts. The email limit scales at 12 times your list size, so it grows as your list grows.
Pro plan
Pro is for high-volume senders who also want SMS. It includes unlimited monthly emails and access to SMS, with per-message pricing starting at $0.007. On the page, Pro’s smallest tier covers 2,500 contacts at $59/month.
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How Omnisend Contact-Based Pricing Works
Omnisend charges by list size: the more contacts you store and send to, the higher the monthly price. The pricing page has a slider (“How many people are you sending to?”) that updates every plan’s price.
- Clean your list regularly. So removing unengaged or bounced contacts keeps you in a lower tier.
- Watch the email limit on Standard. It is a multiple of your list (12x), so heavy senders may need Pro.
- Compare at your real size. Also, a plan that looks cheap at 500 contacts may compare differently at 5,000.
Omnisend SMS Pricing Explained
SMS on Omnisend works through credits you add to your Pro plan. The page advertises SMS starting at $0.007 per message, with rates that depend on the destination country and volume. For example, for US pricing, a $50/month SMS package came to 5,882 SMS at a volume rate of $0.0085 per SMS.
SMS marketing in the US also comes with consent rules. Collect clear opt-in before texting customers and include opt-out instructions; check your platform’s compliance guidance before your first send. This is not legal advice.
Standard vs Pro: What You Get for the Extra Cost
Omnisend’s own FAQ lists the top reasons customers move from Standard to Pro: unlimited emails, SMS at volume-based rates starting at $0.007, priority support from a dedicated account expert, and advanced reporting.
A few other details from the FAQ are worth knowing before you choose:
- Going over your limit: on Free or Standard, Omnisend offers an upgrade and asks you to confirm before it happens.
- Unlimited isn’t limitless: Pro’s unlimited emails fall under a fair use policy tied to Omnisend’s anti-spam rules.
- MMS: picture messages are available for US and Canada recipients only; text-only SMS is available globally.
- Payment: Visa, Mastercard and American Express are accepted; Discover, Diners Club, JCB and UnionPay are not.
- Channels on Free: the Free plan includes SMS, push notifications, Google Customer Match and Facebook Custom Audiences, limited only by its 500 emails and 250 contacts.
How to Pick and Start Your Omnisend Plan
- Set the list-size slider on the pricing page to your real contact count.
- Start on Free if you are under 250 contacts, and build your welcome and abandoned-cart automations first.
- Move to Standard when you outgrow the Free limits and email is your main channel.
- Move to Pro when you need SMS or regularly hit the Standard email limit.
- Check whether the 3-month upfront offer is still running before you pay.
Is Omnisend Worth It?
Omnisend focuses on ecommerce. If you run a Shopify or other online store and want email, SMS and push notifications with prebuilt automations in one place, it is worth a look, especially since the Free plan lets you test the full feature set.
It is less of a fit if you are a local service business that mainly needs appointment reminders, a CRM pipeline and missed-call follow-up. In that case, an all-in-one CRM may suit you better; our HighLevel review and HighLevel vs HubSpot comparison cover that route.
| Your situation | Suggested Omnisend plan |
|---|---|
| New store, under 250 contacts | Free |
| Growing store, email only | Standard |
| Store sending a lot of email and adding SMS | Pro |
| Very large list or custom needs | Talk to Omnisend sales |
Extra Costs and Perks to Know
- Free migration: Omnisend says it will move your automations, forms, segments and templates in up to 5 days.
- Support: the pricing page advertises 24/7 support.
- Upfront discount: the current offer is 30% off when you pay 3 months up front.
- SMS credits: billed separately on Pro, based on country and volume.
If you are comparing ecommerce email tools, our list of the best digital marketing tools for small businesses is a good next read.
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Related guides
- Constant Contact vs Mailchimp: Which Is Better for Small Business?
- How to Build an Email List From Scratch (Even Without a Website)
- SMS Marketing for Small Business: Rules, Ideas and Tools
Omnisend Pricing FAQ
How much does Omnisend cost?
As of November 2026, Omnisend has a Free plan, Standard from $16/month and Pro from $59/month at the smallest list sizes. Prices increase with your contact count, and SMS is billed per message on Pro starting at $0.007.
Is Omnisend free to use?
Yes. Also, the Free plan includes all features with up to 500 emails a month and 250 contacts, with no credit card required.
Is Omnisend or Mailchimp better?
Omnisend is built around ecommerce, with store-focused automations, SMS and push in one platform. Mailchimp covers a wider range of businesses. Online stores often lean toward Omnisend, while non-ecommerce businesses often find Mailchimp or a CRM-based tool a better match.
Does Omnisend charge for SMS?
Yes. SMS is available on the Pro plan and is billed by the message, with rates shown from $0.007 per SMS depending on country and volume.
Grow Your Store With a Clear Plan
An email tool is only as good as the strategy behind it. Get a free marketing audit from ScaleMyClick to review your store’s email, SMS and ads, or see our Google Ads management services.
