Constant Contact pricing is based on two things: the plan you choose and the number of contacts on your list. That makes it simple to start small, but it also means your bill grows as your list grows. This guide breaks down the 2026 plans, what each one includes, the extra costs to watch for, and how Constant Contact compares with alternatives like Mailchimp.
All prices below come from Constant Contact’s official pricing page, checked on November 1, 2026. Prices change, so confirm on the pricing page before you buy.
Constant Contact Pricing Plans at a Glance
| Plan | Starting price (monthly) | Starting price (prepaid 12 months) | Users | Monthly email sends |
|---|---|---|---|---|
| Lite | $12/month | $10.20/month | 1 | 10x your contacts |
| Standard | $35/month | $29.75/month | 3 | 12x your contacts |
| Premium | $80/month | $68/month | Unlimited | 24x your contacts |
“Starting at” is the key phrase. Constant Contact says your exact price depends on the number of contacts on your list, so a larger list moves you into a higher price tier on any plan.
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What Each Constant Contact Plan Includes
Lite: for getting started
According to Constant Contact, Lite gives you one user, one automation template, basic reporting, and monthly email sends up to 10 times your number of contacts. You also get the drag-and-drop email editor, AI copy generator, templates, social posting, sign-up forms, and live support.
Best for: new businesses sending a simple newsletter or occasional promotions.
Standard: the most popular plan
Standard adds three users, email scheduling, subject line A/B testing, automatic resend to non-openers, three automation templates, an AI campaign builder, 10 custom segments, and advanced reporting that shows who opens and clicks. Monthly sends go up to 12 times your contacts.
Best for: most small businesses that send regular campaigns and want basic automation. Constant Contact itself recommends Standard as the starting point for most businesses.
Premium: for advanced marketers
Premium includes unlimited users, unlimited custom automations and segments, dynamic content, Google Ads Manager, SEO recommendations, revenue reporting, a dedicated priority support team, 500 SMS messages per month, and sends up to 24 times your contacts.
Best for: businesses running ecommerce, multiple audiences, or more complex automated journeys.
Features Included on Every Plan
Regardless of plan, Constant Contact’s pricing page lists a core set of tools on all tiers:
- Drag-and-drop email editor, AI copy generator, and templates
- Social media posting to Facebook, Instagram, LinkedIn, and others
- Web sign-up forms and contact management
- Event registration, payments, and selling products or services
- More than 300 integrations, including Google, Microsoft, Facebook, Canva, Shopify, Zapier, and Eventbrite
- Live phone and chat support
That bundle is a big part of the value. If you would otherwise pay separately for event registration or social scheduling, factor that into your comparison.
Extra Costs to Know About
The plan price is not always the whole bill. Watch for these:
Email send overages
Each plan has a monthly send limit tied to your contact count. Constant Contact’s pricing page says that if you go over, your emails still go out, and extra sends are billed at $0.002 each, which works out to $2 for every 1,000 sends over your allowance.
SMS marketing
Premium includes 500 SMS messages per month. On Lite or Standard, SMS is an add-on starting at $10 per month for up to 500 messages. Constant Contact notes that SMS marketing is currently available to paid-plan customers in the US only.
Inbox preview
Inbox preview is listed as a $10/month add-on on all three plans.
Growing your list
Because pricing is tied to contacts, cleaning out inactive or unsubscribed contacts regularly can keep you in a lower tier.
Discounts: Annual and Nonprofit Pricing
- Prepay for 12 months and Constant Contact says you save up to 15%. That brings starting prices to $10.20 (Lite), $29.75 (Standard), and $68 (Premium) per month.
- Constant Contact pricing for nonprofits: nonprofits that prepay can save up to 30%, according to the pricing page.
- Free trial: Constant Contact offers a free trial with no credit card required.
- Money-back guarantee: new plans come with a 30-day money-back guarantee, per the terms on Constant Contact’s site.
Example: How Send Limits Work in Practice
Send limits are easy to misread, so here is a simple example using Constant Contact’s multipliers. Say you have 1,000 contacts:
- On Lite, you can send up to 10,000 emails per month (10 x 1,000). That covers a weekly newsletter to everyone plus a few extra promotions.
- On Standard, the limit is 12,000 sends (12 x 1,000).
- On Premium, it is 24,000 sends (24 x 1,000), which suits businesses running many automated emails alongside regular campaigns.
If you send a weekly newsletter (about four or five sends per contact each month) plus occasional promotions, Lite’s limit is usually enough on paper. The bigger reasons to upgrade tend to be features such as scheduling, A/B testing, automation, and more users, not the send limit itself.
Which Plan Fits Which Business?
| Business type | Typical needs | Plan to start with |
|---|---|---|
| New local business | Monthly newsletter, simple offers | Lite |
| Restaurant or retail shop | Weekly promotions, events, social posts | Standard |
| Service business (salon, contractor, clinic) | Reminders, welcome series, review asks | Standard |
| Online store | Abandoned cart and ecommerce automations, SMS | Premium |
| Multi-location brand | Several users, segments, central control | Premium or Multi-Account |
Treat this as a starting point. The free trial is the best way to see whether a plan’s tools match how you actually work.
Constant Contact Pricing vs Mailchimp
Both tools price by contacts and both offer tiered plans, so the right choice depends more on how you work than on the headline price.
| Factor | Constant Contact | Mailchimp |
|---|---|---|
| Pricing model | Plan plus contact count | Plan plus contact count |
| Free option | Free trial, no card required | Check Mailchimp’s current plans |
| Support | Live phone and chat on every plan (per Constant Contact) | Varies by plan |
| Events and registration | Included on all plans | Check current features |
| SMS | Add-on (included in Premium), US only | Check current features |
Mailchimp’s prices also change with list size, so compare both at your actual contact count using each vendor’s pricing page. A useful approach is to price your list today and at double its size, so you know what growth will cost.
Is Constant Contact Worth the Price?
Constant Contact tends to suit small businesses that want:
- A straightforward editor and ready-made templates
- Live phone and chat support on every plan
- Email, social posting, events, and simple SMS in one place
- A tool that a non-marketer on the team can use
It may be less ideal if you need very advanced ecommerce automation on a tight budget, or if you have a very large list with low engagement, since contact-based pricing means you pay for every contact.
How to Choose the Right Plan
- Count your active contacts (remove bounced and unsubscribed contacts first).
- Estimate how often you send. Weekly newsletters plus promotions can approach the send limits on Lite.
- List the features you will actually use, such as scheduling, A/B tests, automation, or SMS.
- Start with the free trial and build one real campaign before choosing.
- Consider prepaying once you are confident, to get the annual discount.
Tips to Keep Your Constant Contact Bill Down
- Remove unengaged contacts every few months
- Use segments to send fewer, more relevant emails
- Pick the plan that matches your current needs and upgrade later
- Prepay annually once you are sure the tool fits
- Avoid paying for SMS until you have a clear plan for it
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Need Help Choosing?
If you would rather have someone set up your email marketing, ScaleMyClick can help. Get a free marketing audit.
Related guides
- Constant Contact vs Mailchimp: Which Is Better for Small Business?
- Omnisend Pricing 2026: Plans, Contacts and SMS Costs Explained
- Omnisend vs Klaviyo: Best Email Tool for Shopify in 2026?
- Marketing Tools & Resources (our recommended tools)
FAQs
How much does Constant Contact cost per month?
On November 1, 2026, Constant Contact’s pricing page listed Lite from $12/month, Standard from $35/month, and Premium from $80/month, with your exact price based on contact count.
Does Constant Contact have a free plan?
Constant Contact offers a free trial with no credit card required, rather than a permanent free plan. Paid plans start at $12/month.
Does Constant Contact offer nonprofit pricing?
Yes. According to its pricing page, nonprofits can save up to 30% by prepaying for 12 months.
What happens if I go over my email send limit?
Your emails still send, and Constant Contact bills $0.002 per extra send, or $2 per 1,000 sends over your allowance, according to its pricing page.
Can I cancel and get a refund?
New plans are covered by a 30-day money-back guarantee. Check the guarantee terms on Constant Contact’s website for details.
Sources
- Constant Contact pricing (checked November 1, 2026)
- Constant Contact money-back guarantee terms
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